TikTok vs. Meta: Which Platform Reigns Supreme for Advertisers?
When comparing TikTok and Meta head to head, there are eight key considerations
Scale Ad Campaigns Faster: Learn the Game-Changing Power of Poker Math
Because many unknown and changing variables affect digital advertising campaigns, performance advertisers are best suited to use probabilistic decision-making frameworks. One of these is Expected Value, commonly used by poker players to determine the long-term profitability of certain hands. Before diving into the application for digital advertising, it’s important to understand four key concepts.
Unveiling the Psychology Behind Effective Digital Ads: 5 Strategies for Marketers
According to marketing experts, the average person sees between 4,000 and 10,000 ads in a single day. Digital advertising is complex. It requires understanding consumer behavior, exploiting cognitive biases, and constructing messages that resonate to stimulate purchasing decisions. Here's a 5-step guide to crafting ads that speak to audiences and uncover the psychology behind effective digital ads.Table of Contents: Crafting Ads that Speak to Your AudienceThe Formula for Compelling AdsApplying Behavioral Psychology Theories in Digital Ad Strategies6 Steps to Tailor Ad Messaging through Consumer Personas and Psychographic Data5 Steps to Overcoming Banner Blindness and Ad Fatigue for Sustained Impact
Direct-to-Consumer Moneyball: 3 Key Questions To Assess Scaling Through Ads
“There is an epidemic failure within the game to understand what is really happening. And this leads people who run Major League Baseball teams to misjudge their players and mismanage their teams.” —Peter Brand H Street’s 1,000% revenue growth was because we finally had the humility to realize that our success as direct-response advertisers had limitations. Previously, we were under the assumption that any advertising campaign with the right strategies and tactics, well-executed, could drive new growth for any business with which we partnered. This assumption was naïve.
Unlocking the Flow: A Comprehensive Guide to the 3 Key Phases of Ad Campaigns
In today's digital landscape, businesses often struggle to effectively leverage social media advertising due to the complexities involved. Countless platforms, changing algorithms, and shifting consumer behaviors make it challenging to run successful ad campaigns. However, this article provides a solution by presenting a comprehensive guide to the three key phases of social media advertising.....
How AI Can Skyrocket Your Cold Email Success Rate
The task of cold emails is daunting, yet it remains a crucial aspect of business outreach. Cold emails serve as a means for digital advertisers and professionals to gain new clientele and forge meaningful connections. However, the frustration of investing countless hours and weeks into researching and crafting emails, only to receive no response, is exhausting.....
Aligning Incentives and Goals: 5 Key Steps to Building a Successful Partnership Between Agencies and Brands for Digital Customer Acquisition
In today's highly competitive digital landscape, establishing a strong partnership between agencies and brands is crucial for successful customer acquisition. By aligning strategic goals, optimizing costs....
Mastering Remote Project Management in Digital Advertising: Four Tips for Success
Remote project management is crucial in the ever-evolving world of digital advertising. With remote work on the rise, mastering project management is essential for success in this industry. But how can you effectively manage a remote team?
Surviving the Attribution Apocalypse: Marketing Efficiency Ratio vs. Media Mix Modeling
Advertising works. The only issue is the measurement tools digital advertisers have historically used to track performance and attribution are increasingly ineffective, thus shrouding digital advertising in murky analytics.
What is CLV and why is it important?
Fundamentally, if your CLV exceeds your CAC, you have a scalable acquisition channel. Applied to paid digital advertising, you can spend as much money available to acquire new customers as long as your CAC is lower than your CLV. So this becomes the most important metric to clearly define and track as you scale your acquisition channels.
The Only Way to Guarantee Growth with Digital Advertising
We have found that most digital advertisers and agencies tend to get overwhelmed and distracted by the multitude of metrics and optimization levers available to digital advertisers.
The Best Ads are the Ones You Never Noticed
have produced my share of advertisements which have been remembered by the advertising world as “admirable pieces of work” but I belong to the third school